Research Opportunity - Exploring athletes experiences with the current precision-based sportswear market

Research Opportunity - Exploring athletes experiences with the current precision-based sportswear market

Invitation to research  

You are invited to take part in an undergraduate research study exploring athletes experiences with the current precision-based sportswear market. Before you decide, you must understand why the research is being done and what it will involve. Please take time to read the information below and feel free to ask any questions. 

This study is being conducted by Alexandra Jonassen, a student at Manchester Metropolitan University, as part of their assessed coursework for Fashion Enterprise Project.  

Why have I been invited?  

You have been invited because you are aged 18 or over and have experience with precision-based sports. We are looking for a wide range of perspectives. You do not need to be a specialist in fashion or in different precision-based sports to take part 

Do I have to take part?  

No. Taking part in this questionnaire is entirely voluntary. If you decide you do not want to participate in the survey, you can close the tab at any point, but once you’ve hit submit the responses will be processed for academic research purposes only.  

If you do not want to continue this questionnaire, you should close the survey tab now.  

What will I be asked to do?  

If you agree to take part you will be asked a series of 32 questions that should take 5-10 minutes. The questionnaire will include questions about: 

• Some general questions about the participants experience with precision-based sports.  

• General shopping behaviours when it comes to sportswear for the participants respective sports 

• Frustrations with the current sportswear market  

• How aesthetics may be relevant to the participants shopping decisions 

• And how different design choices affect preferences for precision-based athletes 

Are there any risks if I participate? 

This is a very low-risk study. Some questions may prompt you to reflect on personal views or purchasing behaviour. If you feel uncomfortable at any point, you can skip questions or stop the survey. 

Are there any advantages if I participate?  

There may be no direct personal benefit. However, your contribution may help improve understanding of how precision-based athletes experience the current sportswear market and how it may or may not be tailored to their respective sports. 

Please read the participation information sheet which explains the purpose of the study, confidentiality and your right as a participant. Participant Information Sheet: 

Standard Participant Information Sheet Template (v3.1 4 Dec 2025).docx 

If you have any questions, please contact: 23684129@stu.mmu.ac.uk